The workshop in Guatemala provides employment and training in comfortable working conditions and fair wages to the indigenous people of Santiago Atitlan. The workshop employs skilled artisans, both men and women.

Edward Rudnicki, the founder and owner of the business, is working to extend the business to the next generation and to handover the business to the Guatemalan family who helped start and nurture the endeavor to fruition. The Chavajay brothers; Salvador and Juan Carlos, are currently working in the Oakland office and are in transition to assume responsibility and ownership of Firefly in the future.